Own Our Creativity. Build Our Future.
A non-racial, apolitical foundation for South African creatives to own their means of production, preserve our culture, and achieve economic independence.
Our nation's creative soul is one of its greatest assets, yet it is undervalued and unprotected. Artists face systemic challenges that prevent them from building sustainable careers and preserving our heritage.
International corporations control the distribution and profits of our music and art. Profits flow overseas, leaving our artists with little ownership or control.
Without a unifying body, artists are unrecognized as formal employees, face exorbitant taxes, and lack access to benefits, job security, or industry-wide safety standards.
State funding organizations intended to support artists have often been plagued by mismanagement and corruption, failing the very people they are meant to serve.
When your child says "I want to be an artist," we want you to have an answer that allows them to build a prosperous future right here, connected to their heritage, and contributing to our national economy.
We are creating a self-sufficient fund, owned by the industry itself, to ensure our cultural sovereignty and build real economic value for all South Africans.
It's time for a South African creative economy where our artists own their means of production, distribution, and cultural expression.
No more foreign ownership of our creative soul.
An anti-corruption focus with a 100% transparent funding model.
The industry, not politicians, determines its own needs and directs its own funds.
Maintaining and celebrating the unique cultures that form our Rainbow Nation.
Creating sustainable career paths for the next generation of creatives.
An industry that funds itself and reinvests in its own growth.
Using creativity as the ultimate unifying force for our nation.
A transparent, three-tier system designed for maximum impact and accountability, ensuring that the vast majority of funds go directly back to the creatives on the ground.
Handles strategic leadership, fund management, and institutional synergy. This lean body ensures transparency and delivers measurable results.
Provides industry oversight, regulation, and organization. Like the NHBRC for construction, this council sets professional standards and ensures safety, all guided by industry leaders.
The heart of the fund. 90% of all funds are directed here, to self-determining bodies representing every creative discipline—from music and craft to film and digital arts. They decide their own needs, create their own membership models, and drive their own growth.
The NCF is founded on the principle of "Unity through Diversity." We exist to preserve and promote the distinct creative heartbeat of every community that makes South Africa whole.
Honoring the traditions of isiZulu, isiXhosa, Sesotho, and all our indigenous cultures through music, dance, and storytelling.
Promoting the rich legacy and modern evolution of Afrikaans literature, music, and theatre.
Celebrating the vibrant colour and rhythm of Indian arts, from classical dance to contemporary design.
Championing the unique sounds of jazz, ghoema, and the powerful visual arts of this dynamic community.
Supporting the diverse creative expressions in literature, film, and theatre that connect us all.
This is more than a fund; it's a declaration of independence for our creative economy. Whether you are a creative, a business leader, or a proud citizen, you have a role to play.
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